Women in menopause have often lacked support and resources. Our team aimed to empower them by creating an app that addresses their unique health needs, offering personalized insights, expert advice, and a supportive community.
Our research revealed that menopause, a natural transition, is often stigmatized and dismissed as aging, despite affecting millions with significant changes. Breaking the stigma and addressing unmet needs is crucial to empower women with confidence and effective care.
We interviewed women from India, China, and Brazil at various menopause stages. The target audience is women in their late 40s to early 60s, though menopause can occur earlier or later.
We found that users were lacking awareness of the symptoms they were experiencing, they did not talk about their experience with someone, and searched for information online to learn how to cope with their symptoms.
The detailed user journey map is linked here.
Menopausal women need better understanding of menopause and support so that they can navigate through their daily activities with ease using effective coping methods.
Our ideation focused on how we might help perimenopausal and menopausal women:
We worked on conceptualizing the features in the sketching phase (linked here) and incorporated the use of wearables for emergency alerts.
Collectively as a group, we decided to work on the following key features that would benefit users.
We found out that our users were
We needed to pay close attention to simplicity with the right colors, effective iconography, typography, and enhance user experience by providing intuitive and universally understood visual cues.
In order to provide a successful user journey, and offer personalized health recommendations it was crucial that we created a well-designed onboarding screens.
Our main challenge was designing an intuitive app for elderly users unfamiliar with technology. Through iterations and user testing, we developed a solution that addresses their key pain points.
Focusing on these areas can greatly improve the app's inclusivity and support for menopause management.
